Over a Decade of Defining Sports Marketing Success.

Porter Wills is built on 15 years of leading campaigns, building brands and delivering results in sport. Every strategy and partnership is shaped by experience and a focus on what creates impact that lasts.

Man in white shirt wearing sunglasses and a headset microphone smiling outdoors near a beach.
Logo for Formula E with a stylized white lightning bolt and boat shape on a blue background.
Close-up of a sticker with the partially visible words 'SAIL' and 'GP' in bold white letters on a dark background.
Graphic with diagonal streaks and the text "T100" in bold white font.
White stylised E1 text on a blue background.
Logo for RunGP with a green background and black stylised text.
Logo with a stylised sailboat and the text 'FORMULA E' on a blue background.
Partial logo with large white and gray text on a dark background for SailGP
Futuristic graphic with diagonal streaks in teal and navy blue shades, and the number 'T100' in bold white stylised font centre of the image.
Graphic with a blue background and a white stylised icon that appears to be a combination of a zigzag shape and a large number 1.
Logo of the RunGP with green background and black text.

  • "Michael is a digital maverick."

    He brings momentum, focus and a deep feel for what works in sport, brand and digital.

    CHARLES DAVIES | FORMULA E

What Sets Us Apart

Strategy only works if it’s seen through. We stay involved, shape the work, adapt in real time and help teams lead with clarity. The goal isn’t just to compete, but to move the industry forward.

A man smiling and talking on a cell phone outdoors, wearing sunglasses, a white shirt with the sleeves rolled up, a conference lanyard with ID badge, and multiple wristbands.

MEASURED IMPACT

300%

Increase in global audience reach

500%

Sponsorship and partnership uplift

1,000%

Engagement growth across channels

We don’t just design strategies, we stay involved to help deliver them. As a growth partner, we embed with your team to build and execute work that drives both immediate results and sustained impact.

Your Growth Partner

Two men engaged in conversation outdoors, one is wearing sunglasses and a white shirt, the other is wearing a baseball cap, glasses, and looking at a smartphone.

ENGINEERED FOR IMPACT

Strategies that grow brands, drive value and deliver commercial results.