Driving E1 Series to Global Success.
E1 Series evolved into the world’s first electric powerboat championship, rapidly establishing itself as the most glamorous sport in Europe. Through strategic team expansion, innovative brand development, and a commitment to sustainability, the series not only surpassed 500 million social media views in its inaugural season but also set a new standard in the sports industry. This success was driven by the implementation of a comprehensive marketing strategy that seamlessly integrated celebrity partnerships, digital innovation, and sustainability.
Amplifying Impact Through Celebrity Power
Global icons such as Tom Brady, Marc Anthony, Didier Drogba, and Steve Aoki played a critical role in accelerating the brand’s growth. By aligning their powerful personal brands with the mission of E1 Series, these collaborations resonated across diverse global audiences, driving significant engagement and expanding the sport’s reach. The successful launch and activation of six celebrity team owners across all channels and events helped solidify E1 Series as a high-profile and glamorous sporting venture.
Success Metrics:
6 celebrity teams launched and activated across key global markets
Generated over 50 million views for individual team launches
Engaged with 100+ stakeholders across multiple platforms, ensuring global resonance
Executing a Visionary Strategy
A comprehensive strategy was executed that combined luxury event experiences, cutting-edge digital marketing, and a robust sustainability initiative. This strategy was bolstered by the development of an extensive event marketing toolkit, enabling successful local initiatives and city deal negotiations. The integration of a digital-first, Instagram-focused strategy alongside the launch of corporate and e-commerce websites further amplified the brand’s presence. The strategic partnerships with FC Como and Venezia FC also showcased the brand’s alignment with other prestigious entities.
Success Metrics:
5 sell-out events in Jeddah, Venice, Puerto Banús, Monaco, and Lake Como
Established a consistent brand presence, achieving luxury sport status
Developed and executed a unified global brand strategy with sustainability at its core
Achieving Unprecedented Success
The marketing efforts at E1 Series were characterised by a blend of innovation, sustainability, and creativity. The integration of the Tixr ticketing platform, repositioned as a hospitality Ocean Club payment portal, and the creation of a sustainability strategy for Season 2, demonstrated a commitment to innovation and purpose-driven growth. The expansion of the marketing team from 3 to 8 members was pivotal in achieving these successes, fostering a collaborative environment that produced outstanding results with a limited budget.
Success Metrics:
Achieved over 619 million cumulative total video views across all events, setting a new benchmark for global engagement in the series
Virat Kohli’s Instagram post during the E1 Jeddah GP alone generated a staggering 55.9 million views, showcasing the power of celebrity influence in driving massive reach
E1 Lake Como GP set a record with 152 million projected views from team owner Instagram stories, highlighting the effectiveness of leveraging high-profile personalities
