🤖 Explore the fascinating world of AI's dual-tier achievements and their impact on marketing and business professionals. Discover real-world examples and the potential for revolutionising customer experiences. Stay vigilant on ethical implications and AI detection to ensure sustainable success. 📈 #PorterWills

In 2023, we predicted short form video, NFTs and metaverse would reshape sports marketing. Three years later, we analyse what actually happened. Which trends delivered? Which flopped? And what do these outcomes teach us about building effective strategies in 2025?

🚀 Harness the potential of AI-driven A/B testing in our latest article and explore how it can skyrocket your advertising campaign performance. Uncover the benefits of AI-generated ad copy, increased content output, and data-driven personalisation, along with a compelling case study on the Porter & Wills website. Partner with Porter & Wills to integrate AI technology into your marketing strategies and propel your business to new heights. Dive in now and embrace the future of advertising. 📈 #PorterWills

🌐 Explore the fascinating AI and blockchain marketing world as we discuss navigating data privacy concerns in this rapidly evolving landscape. Uncover best practices, real-life success stories and future implications for marketers, entrepreneurs, startup owners and SMEs. Discover how companies like OpenAI, Near, OpenSea and Coinbase lead the charge while embracing an optimistic view championed by Porter & Wills. 📈 #PorterWills

🔗 Dive into the world of blockchain marketing and discover how it's revolutionising the digital landscape. Learn about the top trends to watch and how Porter & Wills' Blockchain Marketing capabilities can help your business stay ahead of the competition. From Consultancy Services for start-ups to Market Research & Planning and more, Porter & Wills provides a comprehensive suite of services that ensures your marketing strategies are effective, transparent and future-proof. Explore the article now to unlock the full potential of blockchain marketing. 📈 #PorterWills

Sports brands with robust ESG marketing strategies achieve 23% higher profitability than competitors, according to McKinsey 2023. Yet only 29.4% of sports organisations have formal environmental plans. Bill Gates just published "Three Tough Truths About Climate" calling for ESG strategies that prioritise human welfare alongside environmental action. This signals a fundamental shift in how sports brands must approach sustainability marketing in 2025. This complete guide shows you how to build ESG marketing strategies that deliver measurable impact and commercial success. You'll get proven frameworks from Sports for Nature, 15 real brand examples with revenue metrics including Nike, Adidas and Formula E, and an 8 step implementation process. Learn how 78% of consumers who prefer sustainable brands translate to revenue growth, avoid greenwashing pitfalls that destroy trust, and position your sports brand for the ESG driven future.

🚀 Dive into the thrilling journey of sports marketing's evolution from humble beginnings to today's tech-driven landscape. Learn how UK sports teams have harnessed data, creativity and new platforms to captivate fans and fuel growth. Get a glimpse of the future, where innovations promise to reshape this dynamic industry. 📈 #PorterWills