A BOARD OF
REAL OPERATORS
Porter Wills is a marketing operating company for sport. Your problem diagnosed and solved before most agencies finish onboarding.
Every framework, failure pattern and activation playbook built across a career inside Formula E, SailGP and E1 Series. Commercial narrative, positioning, sponsor and partner sales, audience systems, launch moments and fan engagement. All of it encoded so the next founder does not have to learn it the hard way.
Spent on marketing across a career in global sport
Global TV viewers generated
Sporting events delivered
Countries
Built from doing the work inside the most commercially demanding properties in global sport.
5 perspectives every Porter Wills engagement runs through. They sit in the thinking, not on Slack. The operators ship the work. The board decides what gets shipped.
Reads the architecture beneath the deal. Knows when a commercial team is being asked to grow revenue inside a structure built for sporting certainty, not commercial ambition. Will not let a client describe a structural problem as a content one.
Reads the room from the buyer's side of the table. Has sat across from every type of agency, consultant and fractional operator, and knows in 40 seconds whether the thinking is real. Every pitch that leaves the building already knows what the room needs to hear.
Reads the decision-maker, not the decision. Treats the feeling underneath the question as data, never as noise. Names the pattern the founder has been running for 10 years and has not yet seen.
Reads the moment a deal decides itself. Will not let a conversation drift when there is money on the table waiting to be picked up. The one who asks the question the rest of the room is circling.
Reads the gap between the product and the story. Knows a founder who understands the product deeply and the buyer shallowly, because they have been that founder. Will not mistake a marketing problem for a product one, or the other way around.
5 non-execs set the direction. 20 operators build the work. All trained on the same playbooks, all deployed inside 1 engagement, all moving at the speed a founder actually needs.
Finds the right targets, builds the outreach and converts interest into signed engagements.
- CRO
- Revenue Operator
- Partnerships
- Talent Scout
Reads the market, names the real problem and sets the commercial direction before anything gets built.
- Analyst
- Market Researcher
- Strategist
- Sector Specialist
Builds the narrative, produces the content and gets it in front of the right people.
- Angle Finder
- Copywriter
- Content Director
- Brand Director
- PR Director
Keeps the engagement moving, the decisions sharp and the work arriving on time.
- Chief of Staff
- Finance Director
- Performance Coach
- Project Lead
You have put serious money into something you love. The story being told about it does not match the quality of what you are building.
Someone who already speaks your world. In the room before the pitch.
You are 6 weeks from an investor conversation and the deck in front of you will not land the room.
The commercial foundation built at the speed the raise demands.
The business is trading. The marketing is founder led and not telling the story the buyer responds to.
Inside the business. Not advising from outside it.
You built it for the world you live in. You understand the product deeply and the buyer shallowly.
The positioning that makes the raise possible.
You placed capital 18 months ago. The board review is not showing the commercial uplift you underwrote.
The senior operator the property cannot hire full time.
Every Porter Wills engagement builds toward a client portal. 5 live examples below. Fake names, real work.
- Brand foundation
- Launch PR plan
- Digital activation plan
- Positioning built around the actual buyer
- Investor ready commercial narrative
- Authority plan that compounds
- Commercial diagnostic
- Customer segmentation framework
- 90 day priority plan
- The brand, the logo, the website
- Commercial model, market research, investor deck
- A new sports format built from scratch
- Brand positioning statement
- Marketing systems audit
- Partner and sponsor narrative
1 call. 1 page. The diagnosis that tells you where the commercial problem actually is.
Paid diagnosis and first solve. Week one of the engagement.
Commercial narrative, positioning and the marketing system behind it. Delivered in your portal.
7 days. Paid diagnosis and the first problem solved. Most clients continue from here.
Commercial narrative, positioning and the marketing system behind it. Two ways to pay. Same engagement.
Founders and investors come in through introduction. No button. No form. If this is you, the person who sent you already told you how to reach me.
- Formula E
- SailGP
- E1 Series
- RunGP
What does the Audit actually produce?
1 page. A diagnosis of where the commercial problem actually is. Delivered 48 hours after a 45 minute call. Yours whether we work together or not.
Are you an agency or a consultancy?
Neither. A 5 person non-exec board directs the work. 20 operators ship it. You get senior thinking with hands on the keyboard.
Who actually runs the engagement?
Michael Porter. The non execs direct the strategy. The operators deliver it. Michael is in every meeting and accountable for every deliverable. No junior takes over once the contract is signed.
How is this priced?
3 steps in. Audit is free. Entry is £5,000 for 7 days and the first problem solved. Engagement completes the work for £15,000, or runs ongoing at £5,000 per month. No hourly billing. No lock in.