A BOARD OF
REAL OPERATORS
Porter Wills is a marketing operating company for sport. Your problem diagnosed and solved before most agencies finish onboarding.
Five perspectives every Porter Wills engagement runs through. They sit in the thinking, not on Slack. The operators ship the work. The board decides what gets shipped.
Reads the architecture beneath the deal. Names the structural problem the organisation has been describing as a content one.
Reads the room from the buyer's side of the table. Every pitch that leaves the building already knows what the room needs to hear.
Reads the decision-maker, not the decision. Treats the feeling underneath the question as data, never as noise.
Reads the moment a deal decides itself. Will not let a conversation drift when there is money on the table waiting to be picked up.
Reads the gap between the product and the story. Will not mistake a marketing problem for a product one, or the other way around.
5 non-execs set the direction. 20 operators build the work. All trained on the same playbooks, all deployed inside 1 engagement, all moving at the speed a founder actually needs.
- Brand director
Delivery LayerDesigns and builds all visual and digital outputs. Websites, landing pages, dashboards, pitch decks and branded documents. The system made visible.
- Creative director
Delivery LayerSets the creative standard across all output. Shapes the brief before anyone starts building. The person who stops good enough from leaving the room.
- Copywriter
Delivery Layer1 voice across everything written. Sharp enough to open doors. Consistent enough to build trust.
- Art director
Delivery LayerOwns the visual language. Every output that leaves Porter Wills looks deliberate, not assembled. The difference between a deck that gets read and one that gets closed.
- Designer
Delivery LayerExecutes the visual builds. Every asset, every format, every output produced to the Porter Wills design system without needing to be told why.
- Strategist
Delivery LayerDevelops the marketing and growth strategy. Positioning, campaign design, narrative direction and GTM approach. Where the commercial thinking begins.
- Media planner
Delivery LayerKnows where the audience actually is and what it costs to reach them. Plans paid and organic media against commercial outcomes, not awareness targets.
- Paid acquisition
Delivery LayerRuns the paid channels. Builds, tests and optimises campaigns that generate pipeline at a cost the business can sustain.
- CRM lead
Delivery LayerOwns the contact database, pipeline hygiene and follow-up sequencing. Ensures nothing commercial falls through the cracks between conversations.
- Lifecycle marketer
Delivery LayerDesigns the journey from first contact to loyal client. Every touchpoint between an enquiry and a signed engagement is a decision. This role makes those decisions deliberate.
- Data analyst
Delivery LayerRuns the numbers behind every strategic decision. Traffic, pipeline, engagement and financial performance. Turns raw data into a clear brief.
- Measurement
Delivery LayerDefines what success looks like before the work begins. Builds the framework that proves whether the marketing is working.
- Partnerships lead
Delivery LayerEvaluates every commercial relationship that is not a direct client. Structures equity deals, referral agreements and collaboration arrangements that have a real commercial path.
- Commercial manager
Delivery LayerOwns revenue architecture. Pricing, packaging, proposal structures and commercial terms. Converts good work into a repeatable commercial model.
- Sponsorship sales
Delivery LayerBuilds the commercial case for why a brand should invest. Knows how to walk into a CMO's room with a deck that solves their problem, not the rights holder's.
- Content producer
Delivery LayerExecutes across formats and channels. Takes the brief from the Content Director and makes it real. The difference between a content strategy and content.
- Social editor
Delivery LayerOwns tone, timing and daily output across social channels. Keeps the voice consistent at speed. Knows the difference between posting and publishing.
- PR lead
Delivery LayerFinds the publications, locates the editors and writes the pitches that get opened. Coverage that builds credibility with the people who matter, without a retainer.
- Event producer
Delivery LayerPlans and executes live and virtual events from the inside. Knows what makes a room work commercially, not just logistically.
- Project lead
Delivery LayerTurns complex, multi-dimensional problems into structured action plans. Coordinates across the whole system and owns what happens next.
You have put serious money into something you love. The story being told about it does not match the quality of what you are building.
A peer in the room. Not a pitch in the inbox.
You are 6 weeks from an investor conversation and the deck in front of you will not land the room.
Commercial foundation at the speed of the raise.
The business is trading. The marketing is founder led and not telling the story the buyer responds to.
The operator inside the business, not outside it.
You built it for the world you live in. You understand the product deeply and the buyer shallowly.
Positioning that is ready for the raise.
You placed capital 18 months ago. The board review is not showing the commercial uplift you underwrote.
The operator the property cannot hire.
Every Porter Wills engagement builds toward a client portal. 5 live examples below. Fake names, real work.
- Brand foundation
- Launch PR plan
- Digital activation plan
- Positioning built around the actual buyer
- Investor ready commercial narrative
- Authority plan that compounds
- Commercial diagnostic
- Customer segmentation framework
- 90 day priority plan
- The brand, the logo, the website
- Commercial model, market research, investor deck
- A new sports format built from scratch
- Brand positioning statement
- Marketing systems audit
- Partner and sponsor narrative
1 call. 1 page. The diagnosis that tells you where the commercial problem actually is.
Paid diagnosis and first solve. Week one of the engagement.
Commercial narrative, positioning and the marketing system behind it. Delivered in your portal.
7 days. Paid diagnosis and the first problem solved. Most clients continue from here.
Commercial narrative, positioning and the marketing system behind it. Two ways to pay. Same engagement.
Founders and investors come in through introduction. No button. No form. If this is you, the person who sent you already told you how to reach me.
- Formula E
- SailGP
- E1 Series
- RunGP
What does the Audit actually produce?
1 page. A diagnosis of where the commercial problem actually is. Delivered 48 hours after a 45 minute call. Yours whether we work together or not.
Are you an agency or a consultancy?
Neither. A 5 person non-exec board directs the work. 20 operators ship it. You get senior thinking with hands on the keyboard.
Who actually runs the engagement?
Michael Porter. The non execs direct the strategy. The operators deliver it. Michael is in every meeting and accountable for every deliverable. No junior takes over once the contract is signed.
How is this priced?
3 steps in. Audit is free. Entry is £5,000 for 7 days and the first problem solved. Engagement completes the work for £15,000, or runs ongoing at £5,000 per month. No hourly billing. No lock in.