Brand Relevance Audit
Most founders already know. They just can't see it from inside.
The Brand Relevance Audit names it. One call. One page. 48 hours.
You have run the campaigns. Briefed the agencies. Posted the content.
The problem
The marketing looks busy. The pipeline does not reflect it.
The problem is rarely what it appears to be on the surface. Something upstream is broken and it is usually the thing nobody in the room has said out loud yet.
That is what this audit finds.
What you get
Three things most audits never give you.
01 — The real diagnosis
Not a list of improvements. One clear answer to why your marketing is not converting the way it should.
02 — Commercial logic
Every finding is connected to revenue and growth. No brand theory. No abstract frameworks.
03 — The fix, prioritised
A single page telling you what to address first and why. Delivered within 48 hours of your call.
45 minutes. 7 questions. 1 page back.
How it works
Step 01 — Book a call
A 45 minute conversation built around seven fixed questions that get to the constraint quickly. No preparation needed.
Step 02 — Receive the audit
Within 48 hours you get one page. What is broken, why it is holding you back and what to address first.
Step 03 — Decide what's next
The audit stands alone. If you want to go further, we can talk. There is no pitch at the end of the call.
Who it is for
Founders who need to see clearly before they spend another penny.
You have a strong product but the marketing is not converting at the rate it should.
You are about to raise, launch or scale and the narrative needs to land.
You have spent on agencies or campaigns and cannot see where the return went.
You know something is off. You cannot see it from inside.
You are running marketing without a CMO and it is pulling in too many directions.
Who runs it
Michael Porter
Michael Porter has spent fifteen years inside some of the most commercially demanding sports organisations in the world.
Formula E. SailGP. Professional Triathletes Organisation. E1 Series.
In that time he developed one ability above everything else. He can feel the gap between what a brand says it is doing and what is actually happening. The brief that looks right on paper but lands wrong in the market. The campaign that generates activity but not pipeline. The positioning that made sense two years ago and quietly stopped working.
He does not read markets from the outside. He reads them from inside the room where the decisions are made. That is a different thing entirely.
Porter Wills is an independent practice focused on commercial problem solving. Not campaigns. Not brand theory. The work that moves the number.
READY TO SEE WHAT IS HOLDING YOU BACK?
The audit is free for qualifying founders. 1 call. 1 page. 48 hours.