Brand Relevance Audit
Most founders know something is off. They just can't see it.
The Brand Relevance Audit tells you what is broken, why it matters and what to fix first. One call. One page. 48 hours.
You have a product. You have a team. Your marketing still isn't converting.
The problem
The instinct is to run more campaigns. Post more content. Hire an agency.
But activity is not the problem.
The problem is usually structural. Something upstream is broken and until you see it clearly, nothing downstream changes.
That's what the Brand Relevance Audit surfaces. The constraint holding your marketing back and the clearest path to fixing it.
What you get
Three things that most audits never give you.
01 — The real diagnosis
Not a list of things you could improve. One clear answer to why your marketing is not doing what it should be doing.
02 — Commercial logic
Every finding is explained in terms of revenue, growth and commercial impact. No brand theory. No abstract recommendations.
03 — The fix, prioritised
A one page output that tells you exactly what to address first and why. Delivered within 48 hours of your call.
Forty five minutes. Seven questions. One page back.
How it works
Step 01 — Book a call
A 45 minute conversation. Seven fixed questions that get to the commercial constraint quickly. No preparation required.
Step 02 — Receive the audit
Within 48 hours you receive a single page output. What is broken, why it is holding you back and what to fix first.
Step 03 — Decide what's next
The audit stands alone. If you want to go further, we can discuss it. There is no pitch at the end of the call.
Who it is for
Founders who are at an inflection point and need clarity before they spend another penny on marketing.
You have a strong product but marketing is not converting at the rate it should.
You are about to raise, launch or scale and you need the narrative to land.
You have spent on agencies or campaigns and are not sure where the return went.
You know something is off but you cannot see it clearly from inside the business.
You are founder led with no CMO and marketing is pulling in multiple directions.
Who runs it
Michael Porter
Fifteen years operating inside some of the most commercially demanding sports organisations in the world. Formula E, SailGP, the Professional Triathletes Organisation, E1 Series.
Porter Wills is an independent marketing practice focused on commercial problem solving. Not campaigns. Not brand theory. The work that moves commercial needles.
Senior Marketing Manager, Formula E
Head of Marketing, SailGP
Marketing Director, PTO (T100 Triathlon)
Marketing Director, E1 Series
Fractional CMO, RunGP
READY TO SEE WHAT IS HOLDING YOU BACK?
The audit is free for qualifying founders. One call, one page, 48 hours.