SPORTS MARKETING CONSULTANT&
GROWTH PARTNER
Executive level marketing leadership for sports brands that refuse to stay small. I embed with ambitious properties and deliver commercial growth.
Your Marketing Isn't Delivering
Fan engagement plateaued?
You're investing in content and campaigns but numbers refuse to move. Every competitor uses the same playbook.
Can't prove sponsorship ROI?
Partners want evidence of value delivered, but vague metrics don't justify six figure renewals.
Struggling to build a distinctive brand?
You're buried in execution with no time for strategy. Your property looks like everyone else.
TWO WAYS I EMBED WITH YOUR TEAM
Fractional CMO
Your executive marketing leader, embedded with your business. I drive strategy, build team capability and deliver sustainable commercial growth from the inside. No account managers.
Weekly Sprints
Five day intensive sprints for urgent challenges. Launch strategy. Brand positioning. GTM roadmap. Focused executive firepower with immediate action plans.
TRACK RECORD IN CHALLENGER SPORTS BRANDS
620M
Views Generated (E1 Debut Season)
55
Races Delivered (Formula E Growth)
6
Team Owners Launched (Celebrity Backed)
What This Means for You
I build marketing functions that deliver commercial outcomes, not vanity metrics.
At E1 Series, I built the entire marketing operation from zero and delivered a debut season that exceeded every benchmark.
At Formula E, I helped scale an unknown electric racing series into a globally recognised championship.
At SailGP, I transformed a broadcast only product into an immersive fan experience through a pandemic.
Whether launching new or scaling existing, I bring 15 years of frameworks that work under pressure.
Why Properties Choose Me
I specialise in brands without household recognition yet.
Formula E before manufacturers committed. SailGP before it had a fanbase. E1 Series when it was only on paper. I build challenger sports brands from concept to commercial maturity.
My career started at MTV UK during the social revolution, building audiences when traditional sports ignored digital.
I've worked agency side at Leo Burnett on Mercedes Benz and Revlon, but elite sport is where I belong.
I get called when there's no playbook. When you need strategy, execution and adaptation at speed under commercial pressure. Strategist and executor, not one or the other.
Ready to Accelerate Growth?
Embedded leadership or intensive sprint, I have the model that matches your timeline. Choose your approach or book a call to discuss your challenge.