AI MARKETING
OPERATIONS SYSTEM
Custom AI infrastructure for lean marketing teams. Turn your two person team into a multi discipline powerhouse.
15 years building marketing operations that scale under pressure
Why Marketing Teams Struggle with Capacity
You need agency level output but can't justify agency overhead. Sound familiar?
The challenges you're facing:
Can't afford six different agencies? You need brand strategy, performance marketing, copywriting, content creation, PR support and data analysis. But hiring specialists for each function costs £8,000+ monthly per discipline. Your budget can't justify £50,000+ in agency retainers when you're a lean operation.
Your team drowns in repetitive work? Your marketers spend hours on tasks AI could handle in minutes. Social post variations, email subject line testing, competitor research, campaign brief writing and reporting analysis consume capacity that should focus on strategy and creative thinking.
Know AI could help but don't know where to start? You've tried ChatGPT for basic tasks, but it's inconsistent. You don't have the time or expertise to build systematic AI workflows. Meanwhile, competitors are moving faster with leaner teams because they've cracked AI operations while you're still experimenting.
With aggressive growth targets, limited headcount and increasing workload pressure, there's no room for manual inefficiency.
Your team needs production grade AI infrastructure that delivers agency capability without the overhead.
Production Grade AI Marketing Infrastructure
Porter Wills provides expert AI marketing operations systems created specifically for lean teams who need to punch above their weight. We solve the capacity gap by building custom AI infrastructure that gives you multi-discipline capability.
We don’t just recommend tools and walk away. We embed for three intensive weeks to audit your workflows, design your multi-AI system and train your team to use it effectively. Then we provide 30 days of refinement support ensuring it works under real pressure.
With 15 years building marketing operations for high-growth properties, we bring proven expertise in systematic workflow design. We’ve spent 18 months developing proprietary AI orchestration across Claude, ChatGPT, Gemini and Grok that delivers agency level output at a fraction of the cost.
Our AI operations engagements are designed for immediate impact and sustained capability. Complete working system and trained team in three focused weeks.
We’re relentlessly focused on turning AI potential into measurable productivity gains and cost reduction. We’ve built the systems that power marketing teams you admire. Now we help yours operate like an agency.
How We Work with Marketing Teams
Our AI marketing operations service is designed for marketing leaders who need systematic AI capability, not experimental dabbling. We offer one core engagement model built for production grade implementation and team enablement.
AI Marketing Operations System
Complete multi AI system design, custom setup and team training delivered in three intensive weeks plus 30 days refinement support. We audit your workflows, build your custom system across Claude, ChatGPT, Gemini and Grok, create your branded prompt libraries and train your team to operate it confidently.
£4,500 - £6,500 (2-3 weeks + 30 days support)
Best for: Lean marketing teams, startup marketing functions, agencies scaling without headcount
What AI Marketing Operations System Delivers
What AI Marketing Operations System Delivers
We provide the complete AI infrastructure lean marketing teams need to operate with agency level capability and output quality.
While respecting client confidentiality, the deliverables below demonstrate the systematic capability every engagement delivers.
These are the working AI systems you own completely after three intensive weeks.
Technical Deliverables
Workflow Audit Report - Comprehensive analysis of current marketing processes identifying repetitive work, bottlenecks and specific tasks where AI delivers immediate ROI
Multi AI System Architecture - Strategic design showing which AI handles which tasks, how systems work together and why specific tools match specific use cases across Claude for strategy, ChatGPT for variations, Gemini for research and Grok for real time
Custom GPT Configuration - Branded custom GPTs built specifically for your business with your tone of voice, product knowledge and strategic frameworks embedded for consistent output
Prompt Library Documentation - Comprehensive collection of proven prompts organised by use case including brand strategy, content creation, campaign planning, competitor analysis and performance reporting
Training Workshop Programme - Recorded training sessions covering system operation, prompt engineering fundamentals, quality control processes and troubleshooting common issues
Use Case Playbook - Detailed guides showing exactly how to use your AI system for specific marketing tasks with before and after examples demonstrating output quality
30 Days Refinement Support - Post launch support period where we refine prompts based on real usage, troubleshoot issues and optimise workflows as your team embeds the system
System Maintenance Guide - Documentation ensuring your team can update, refine and expand the system independently as AI capabilities evolve and your needs change
Who AI Marketing Operations System Is Perfect For
Marketing Directors, Heads of Marketing, Founders and CMOs at lean organisations who need agency level capability without agency headcount or cost.
Teams drowning in repetitive work, startups scaling marketing without adding heads and agencies looking to increase output without hiring.
How AI Marketing Operations System Works
Our implementation process is designed for speed and production readiness. We move from initial discovery call to working system with trained team within four weeks.
1. Workflow Audit & System Design
It starts with a free 30 minute AI diagnostic where we screen share your current processes. We identify repetitive work, capacity bottlenecks and specific use cases where AI delivers immediate productivity gains and cost reduction.
The outcome: Confirmed system scope, scheduled build timeline and clear ROI projections showing which workflows deliver fastest payback on implementation investment.
2. Multi AI System Build & Configuration
We build for two intensive weeks. Week one configures your multi AI infrastructure including custom GPTs, prompt templates and workflow integration. Week two creates your branded prompt library, use case playbooks and quality control frameworks ensuring consistent output.
The outcome: Complete working AI system with custom configuration, comprehensive prompt library and detailed documentation ready for team training and immediate deployment.
3. Team Training & Refinement Support
Following system completion, we deliver live training workshops teaching your team to operate the infrastructure confidently. Then we provide 30 days of email and call support as they use it in production, refining prompts and troubleshooting issues.
The outcome: Your team operates AI infrastructure independently with confidence, delivering agency level output on day to day marketing tasks without constant external support or experimentation delays.
Built for Marketing Operations Excellence
Effective AI operations require more than just technical skills. It demands deep understanding of marketing workflows combined with systematic prompt engineering and production grade implementation experience.
A generic AI consultant cannot deliver the same value as someone who’s built marketing operations under pressure. Our 15 years of experience is focused entirely on systematic workflow design for high growth environments. Unlike consultants recommending tools, our entire approach builds production systems that work when deadlines arrive.
This specialisation means we design for real marketing work, build for team capability and ensure systems actually improve output quality and speed.
We bring specialist knowledge of:
Multi AI orchestration strategy – Designing systems that use Claude for strategic thinking, ChatGPT for content variations, Gemini for research depth and Grok for real time information across one cohesive workflow
Production grade prompt engineering – Building prompts that deliver consistent quality output repeatedly, not occasional good results mixed with unusable content
Marketing workflow automation – Identifying which marketing tasks benefit from AI intervention vs which still require human judgment and creative thinking
Brand voice AI training – Configuring custom GPTs that understand your tone, positioning and messaging framework ensuring output matches your brand automatically
Team capability building – Training marketers to use AI effectively without becoming prompt engineers, focusing on practical application over technical complexity
Quality control framework design – Creating systematic checks ensuring AI output meets professional standards before customer facing deployment
System maintenance without dependency – Building infrastructure your team can refine and expand independently as AI capabilities evolve and your needs change
ROI focused implementation – Prioritising AI use cases that deliver measurable productivity gains and cost reduction over experimental projects with unclear commercial value
Cross platform workflow integration – Connecting AI systems with existing martech infrastructure including CRM, email platforms and project management tools
Our experience helps you build AI operations that deliver genuine productivity transformation, not experimental novelty.
FAQs
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No. AI augments your team's capability, it doesn't replace strategic thinking or creative judgment. The system handles repetitive tasks like content variations, competitor research and reporting analysis, freeing your team to focus on strategy, creative direction and relationship building where humans excel. Think of it as giving your two person team the output capacity of a six person agency.
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Excellent. Most teams experiment with AI for basic tasks but lack systematic implementation. We build on your experimentation by designing multi AI workflows, creating branded prompts that deliver consistent quality and training your team to use AI strategically across all marketing functions, not just occasional content drafting.
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No. The system is designed for marketers, not developers. Training focuses on practical marketing application with simple interfaces and clear documentation. If you can write an email brief, you can operate the AI system. Technical configuration is handled during our build phase.
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Immediate gains on specific tasks like social post variations, email subject lines and competitor research. Broader workflow improvements appear within 30 to 60 days as your team embeds the system across daily operations. Most clients report 30% to 50% capacity increase within 90 days without adding headcount.
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You operate the system independently using our documentation and playbooks. AI capabilities evolve constantly, so many clients engage ongoing fractional CMO support for monthly system refinement, new use case development and strategic AI guidance as their marketing scales. The choice is yours.
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Yes. The system is designed to work alongside existing tools including CRM platforms, email systems, project management software and advertising platforms. We don't replace your infrastructure, we layer AI capability on top to improve efficiency across existing workflows.
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Quality control is built into implementation. We configure custom skills and scripts trained on your brand voice, create prompt templates that deliver consistent output and establish review frameworks ensuring nothing customer facing deploys without human approval. The goal is professional output that meets your standards, not experimental content that needs heavy editing.
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Both. Agencies use AI systems to scale output without adding expensive senior headcount. In house teams use them to operate with agency level capability. The workflows differ slightly but the underlying infrastructure and training approach works effectively for both models. Book a discovery call to discuss your specific situation.
Ready to Turn Your Lean Team into a Multi Discipline Powerhouse?
Whether you’re drowning in repetitive work, can’t justify agency costs or need to scale marketing without adding headcount, we build the AI infrastructure that delivers agency capability at a fraction of the overhead.
With 15 years building marketing operations and 18 months developing proprietary AI orchestration, Porter Wills provides the systematic AI expertise lean teams need to punch above their weight. Let us turn your capacity constraints into your competitive advantage.
AI Operations Investment: £4,500 - £6,500 | Ongoing system optimisation from £2,500/month