BRAND FOUNDATION
FOR NEW VENTURES
Turn your idea into a brand investors and customers believe in. Strategy, identity and pitch deck in 3 weeks.
15 years building brands that secure funding and win customers
Why New Ventures Struggle with Brand Foundations
You have an idea that could be a business, but no brand to sell it with. Sound familiar?
The challenges you're facing:
Need to pitch investors next month? You have the concept and maybe a name, but nothing to show. Investors want to see brand clarity, positioning strategy and professional presentation. Without it, your pitch loses credibility before you've explained the opportunity.
Can't justify £30,000+ for an agency rebrand? Premium London branding agencies start at £16,000 minimum and take three to six months to deliver. You need brand foundations fast, not endless discovery phases and inflated day rates for junior designers.
Worried about getting the foundations wrong? Launch with weak positioning and you'll spend years fixing it. Generic messaging, forgettable identity and confused audiences cost far more than getting it right from day one.
With aggressive launch timelines, funding deadlines and first impressions on the line, there's no room for amateur branding.
Your venture needs strategic brand foundations that work from pitch deck to market launch.
Strategic Brand Foundations for Investment and Launch
Porter Wills provides expert brand foundation services created specifically for new ventures, pre launch businesses and founders pivoting into new categories. We solve the clarity gap by building complete brand systems from the ground up.
We don’t deliver generic templates. We embed for three intensive weeks to understand your vision, define your positioning and build the brand foundations you need to secure investment and launch with confidence.
With 15 years of experience launching global properties from zero, we bring proven expertise in brand strategy under pressure. We understand the stakes of getting foundations right because we’ve built brands that secured millions in funding and launched successfully across Europe, Middle East and North America.
Our brand foundation engagements are designed for speed and commercial impact. Complete brand system and investor ready pitch deck in three focused weeks.
We’re relentlessly focused on turning ideas into brands that investors believe in and customers remember. We’ve built the brands behind properties you admire. Now we help yours launch with clarity.
How We Work with New Ventures
Our brand foundation service is designed for founders and leadership teams who need strategic brand systems without the delays and costs of traditional agencies. We offer one core engagement model built for speed and investment readiness.
Brand Foundation
Build Complete brand strategy, positioning, identity direction and investor pitch deck delivered in three intensive weeks. We embed with your team to understand your vision, define your positioning and build the complete foundations needed for launch and fundraising.
£5,500 - £7,500 (2-3 weeks)
Best for: Pre launch ventures, early stage pivots, funding pitch preparation
What Brand Foundation Build Delivers
We provide the complete strategic brand system new ventures need to secure investment and launch with confidence.
While respecting client confidentiality, the deliverables below demonstrate the comprehensive foundations every engagement delivers.
These are the strategic brand assets you own completely after three intensive weeks.
Strategic Deliverables
Brand Strategy Document - Complete positioning framework defining your purpose, values, pillars and competitive differentiation with clear strategic rationale for every decision
Positioning Framework - Market analysis showing exactly where you sit vs competitors, why that position matters and how to defend it as you scale
Audience Definition - Detailed persona work identifying your primary and secondary audiences with specific messaging priorities for each segment
Tone of Voice Guide - Comprehensive voice framework with principles, examples and guardrails ensuring every piece of communication sounds distinctly like your brand
Visual Identity Direction - Strategic brief for visual identity including mood boards, reference examples and design principles (not final logo design unless partnered with designer)
Brand Messaging Hierarchy - Core narrative structure, supporting proof points and key messages ready for website, pitch materials and campaign development
Investor Pitch Deck - Professional presentation combining brand strategy, market opportunity and commercial model designed specifically for fundraising conversations
Proof Assets - 20 to 30 example headlines, social posts and email subject lines demonstrating your new brand voice in action across channels
Who Brand Foundation Build Is Perfect For
Founders, CEOs and leadership teams at pre launch ventures, early stage businesses and established companies entering new categories.
Leaders who need complete brand foundations fast without the cost and delays of premium London agencies. Those facing funding deadlines, launch timelines and first mover pressure.
How Brand Foundation Build Works
Our foundation build process is designed for speed and strategic rigour. We move from initial discovery call to complete brand system delivery within four weeks.
1. Discovery Week
It starts with a free 30 minute brand discovery call to understand your vision, competitive landscape and timeline. We gather relevant materials, conduct stakeholder interviews and begin competitive research immediately.
The outcome: Confirmed engagement scope, scheduled build timeline and clear understanding of your commercial goals and brand ambitions.
2. Strategy & Build
We embed for two intensive weeks. Week one defines positioning, audience and strategic foundations. Week two develops tone of voice, messaging hierarchy and visual identity direction. Continuous collaboration ensures alignment throughout.
The outcome: Complete brand strategy document, positioning framework, tone guide and visual direction ready for implementation and presentation.
3. Pitch Deck Creation
Following brand system approval, we build your investor ready pitch deck. Professional presentation that combines your brand strategy with commercial opportunity, designed specifically for fundraising conversations and partnership pitches.
The outcome: Polished pitch deck and complete brand playbook ready for immediate use in investor meetings, customer conversations and team onboarding.
Built for Strategic Brand Development
Effective brand foundations require more than just design skills. It demands strategic thinking combined with commercial understanding and launch experience.
A generic branding agency cannot deliver the same value as someone who’s launched properties from zero under pressure. Our 15 years of experience is focused entirely on building brands for high growth environments. Unlike agencies serving multiple sectors with junior teams, our entire approach combines strategic rigour with launch speed.
This specialisation means we think commercially, prioritise ruthlessly and build foundations that actually work when pressure arrives.
We bring specialist knowledge of:
Brand strategy for investment - Creating positioning frameworks and narratives that resonate with investors while building customer facing brands
Rapid brand development - Compressing brand strategy work into focused sprints without sacrificing strategic depth or quality
Launch positioning - Defining competitive differentiation in crowded markets where standing out matters from day one
Pitch deck development - Building investor presentations that combine brand clarity with commercial opportunity
Founder to brand transition - Helping founders articulate their vision in ways that scale beyond their personal networks
Multi stakeholder alignment - Managing input from founders, investors and early team members to build consensus on brand direction
Category creation positioning - Defining new market categories when existing frameworks don't fit your innovation
Messaging for technical products - Translating complex innovation into clear brand narratives that customers and investors understand
Identity system foundations - Creating strategic briefs that give designers and agencies clear direction for visual execution
Our experience helps you build brand foundations that match the ambition of your venture and the pressure of your timeline.
FAQs
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We create the strategic direction for visual identity including mood boards, reference examples and detailed design principles. This gives you or your chosen designer clear direction. If you need complete visual identity execution, we can partner with trusted designers or you can take our brief to your own design team. Our focus is strategic foundations, not pixel perfect execution.
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Yes. If you have an existing pitch deck that needs strategic refinement, positioning clarity or brand consistency, we offer pitch deck review and rebuild services. Book a discovery call and we'll assess whether a full brand foundation build or targeted deck refinement better serves your timeline and budget.
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This service is designed specifically for pre launch and early stage ventures. We build brand foundations based on your vision, competitive analysis and target audience research, not existing customer data. Many of our engagements are for businesses securing seed funding or preparing for first customer launches.
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Yes. While sports and events are our core specialisation, we work with founders and ventures across sectors when the strategic challenge aligns with our expertise. Technology platforms, consumer products and B2B services are common crossovers. Book a discovery call to discuss your specific situation.
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Expect approximately eight to twelve hours of your time across the engagement. This includes stakeholder interviews, strategy review sessions and final presentation walkthroughs. We design the process to respect your time while ensuring the foundations reflect your vision accurately.
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You own all deliverables completely. Many clients then engage ongoing fractional CMO support for launch execution, website development or campaign strategy. Others take the foundations to their internal teams or existing agency partners. The choice is yours.
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Both work effectively. Remote engagements use video calls, collaborative documents and screen sharing throughout. In person workshops can be arranged for London based teams if preferred. Most clients choose remote for speed and flexibility.
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Minimal. Have your vision clear, competitive examples identified and any existing materials ready to share. We'll send a detailed brief after the discovery call outlining exactly what we need and when. The process is designed to extract insight from founders, not burden you with homework.
Ready to Build Brand Foundations That Secure Investment?
Whether you’re facing a funding deadline, preparing for launch or pivoting into a new category, we build the brand foundations that give investors confidence and customers clarity.
With 15 years launching properties from zero, Porter Wills provides the strategic brand expertise ambitious ventures need to launch with conviction. Let us turn your idea into a brand worth investing in.
Foundation Build Investment: £5,500 - £7,500 | Ongoing fractional CMO support from £3,500/month