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Your marketing is busy. But is it working?
This diagnostic workbook gives you five tools to find out what is actually broken inside your marketing system. Not opinions. Not guesswork. A structured assessment you can complete in 15 minutes that replaces months of wondering why results are flat.
Five diagnostic tools plus a scoring summary. Each one examines a different layer of your marketing system.
Tool 1: Anti-Pattern Scan. Score yourself against eighteen of the most common structural failures found inside marketing teams. If three or more are present, no amount of extra activity will fix the problem.
Tool 2: System Health Signals. Assess five dimensions of your marketing system: relevance, demand, retention, efficiency and measurement. The weakest dimension is where your attention should go first.
Tool 3: Brand Signal Audit. See your brand the way a potential customer, partner or sponsor sees it. Six questions that reveal whether your brand is earning trust or losing it.
Tool 4: Priority Action Matrix. Plot every problem on an impact vs speed grid. The quadrant tells you what to fix first, what to plan for and what to ignore.
Tool 5: 30 Day Fix Plan. Take your single highest priority problem and break it into a focused four week plan. One problem. Four weeks. Measurable progress.
Plus a one page Scoring Summary to share with leadership or keep as your baseline.
Built by Porter Wills from 15 years diagnosing marketing systems inside Formula E, SailGP and E1 Series. These are the same patterns observed across dozens of global sports properties and commercial brands. The problems are predictable. The diagnostic is proven. The fix starts with knowing where to look.
Your marketing is busy. But is it working?
This diagnostic workbook gives you five tools to find out what is actually broken inside your marketing system. Not opinions. Not guesswork. A structured assessment you can complete in 15 minutes that replaces months of wondering why results are flat.
Five diagnostic tools plus a scoring summary. Each one examines a different layer of your marketing system.
Tool 1: Anti-Pattern Scan. Score yourself against eighteen of the most common structural failures found inside marketing teams. If three or more are present, no amount of extra activity will fix the problem.
Tool 2: System Health Signals. Assess five dimensions of your marketing system: relevance, demand, retention, efficiency and measurement. The weakest dimension is where your attention should go first.
Tool 3: Brand Signal Audit. See your brand the way a potential customer, partner or sponsor sees it. Six questions that reveal whether your brand is earning trust or losing it.
Tool 4: Priority Action Matrix. Plot every problem on an impact vs speed grid. The quadrant tells you what to fix first, what to plan for and what to ignore.
Tool 5: 30 Day Fix Plan. Take your single highest priority problem and break it into a focused four week plan. One problem. Four weeks. Measurable progress.
Plus a one page Scoring Summary to share with leadership or keep as your baseline.
Built by Porter Wills from 15 years diagnosing marketing systems inside Formula E, SailGP and E1 Series. These are the same patterns observed across dozens of global sports properties and commercial brands. The problems are predictable. The diagnostic is proven. The fix starts with knowing where to look.