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You just studied what made the greatest sports marketing campaigns work. Now build your own.
This six tool PDF gives you the exact frameworks used to plan, launch and measure campaigns at global sports properties. Not theory. Not a course. Fillable tools you can use today.
Six tools. Each one is a single page. Each one solves a specific problem.
Tool 1: Audience Map. Define exactly who you are targeting across four audience layers before a single asset gets made.
Tool 2: Campaign Brief. The one-page document that aligns your team, your agency and your budget around a single objective.
Tool 3: Channel Planner. Map your distribution across owned, earned, paid and partner channels. If any column is empty, you have found the gap.
Tool 4: Launch Synchronisation Checklist. Coordinate every stakeholder, every channel and every asset so everything lands at the same time. Broken into 14 day, 7 day, launch day and 48 hour after phases.
Tool 5: Momentum Assessment. Score five signals in the first 48 hours after launch to decide whether to amplify, adjust or hold.
Tool 6: Campaign Scorecard. Separate visibility metrics from commercial outcomes. The bottom half is what you share with leadership.
Built by Porter Wills from 15 years operating inside Formula E, SailGP and E1 Series. These are the same thinking patterns used to promote and sell out more than 80 global sporting events across 30 countries.
The campaigns you just read about did not succeed by accident. They succeeded because someone planned them properly. This toolkit is how.
You just studied what made the greatest sports marketing campaigns work. Now build your own.
This six tool PDF gives you the exact frameworks used to plan, launch and measure campaigns at global sports properties. Not theory. Not a course. Fillable tools you can use today.
Six tools. Each one is a single page. Each one solves a specific problem.
Tool 1: Audience Map. Define exactly who you are targeting across four audience layers before a single asset gets made.
Tool 2: Campaign Brief. The one-page document that aligns your team, your agency and your budget around a single objective.
Tool 3: Channel Planner. Map your distribution across owned, earned, paid and partner channels. If any column is empty, you have found the gap.
Tool 4: Launch Synchronisation Checklist. Coordinate every stakeholder, every channel and every asset so everything lands at the same time. Broken into 14 day, 7 day, launch day and 48 hour after phases.
Tool 5: Momentum Assessment. Score five signals in the first 48 hours after launch to decide whether to amplify, adjust or hold.
Tool 6: Campaign Scorecard. Separate visibility metrics from commercial outcomes. The bottom half is what you share with leadership.
Built by Porter Wills from 15 years operating inside Formula E, SailGP and E1 Series. These are the same thinking patterns used to promote and sell out more than 80 global sporting events across 30 countries.
The campaigns you just read about did not succeed by accident. They succeeded because someone planned them properly. This toolkit is how.