Why Marketing Feels Expensive in 2026 (And Why Most Boards Are Solving the Wrong Problem)
Marketing only becomes a problem when revenue stalls. In 2026, it feels expensive not because it’s broken, but because it’s funded, governed and measured in ways that dilute impact. This article explains why most boards are solving the wrong problem, and what high-performing leaders do differently.
Vertical Presentations: Why Sports Marketers Must Think Portrait
📱 Discover how vertical presentations are transforming sports marketing in a mobile-first world. Learn why brands should adapt their PowerPoint and Keynote decks to fit portrait formats, optimising for smartphone consumption and improving user engagement. Explore the benefits of vertical decks, from smaller file sizes to enhanced tracking and seamless readability on mobile platforms like WhatsApp and Slack. Stay ahead of the curve by mastering this game-changing presentation approach and elevate your sports marketing strategies today. 🚀 #PorterWills
Integrated Sports Marketing: Unleashing the Power of Strategic Partnerships
🌟 Explore the power of integrated sports marketing, where strategic partnerships drive success for brands, teams and athletes. Discover how collaborations like Nike and Michael Jordan revolutionised the industry and unlock the secrets to creating captivating campaigns that resonate with audiences. Embrace the future of sports marketing and achieve exceptional results 📈 #PorterWills
Proven Strategies to Successfully Market Your Sport Event
🌐 Explore the exciting world of sports marketing in the UK and Europe as it embraces city takeovers, grassroots engagement, and influencer collaboration to amplify events and captivate audiences. Witness the power of strategic planning and cutting-edge tactics that unite communities, ignite passions, and elevate spectator sports to new heights. 📈 #PorterWills
Voice Assistant Marketing: 6 Ways to Use AI for Your Brand
Voice assistants are driving billions in commerce. Learn 6 strategic ways to use voice search and conversational AI right now, backed by 2025/2026 data and case studies from Subway UK and easyJet Holidays. Turn AI insights into real marketing results.